project peace

What started as a little discussion soon took over our daily schedule with coordination and liaison with a multitude of people to make this happen. In addition to the different activities requiring our immediate attention, we have to manoeuvre through land mines hoping that we wont be blown into pieces.

Project Peace was an expansion of a similar concept which Thomas Pink London came up with many years ago profiting the starving children in Africa.

We wanted to make it more topical and so we steered it towards Mercy Malaysia's fund for Gaza.

Project Peace kick started with identifying the designers/creative personalities and pinning them down with the concept as well as the deadlines as the 6 weeks given for them to complete the garment was right smacked at the beginning of fashion week. So sorry about that you guys but having said that, those who were torn between designing, appearing and endorsing did amazing work!

We managed to gather an outstanding list of luminaries from the design arena and they were Khoon Hooi, Sonny San, Chris Yong, Shahril Nizam, Nurita Harith, Alexandrea Yeo, Bernie Chan, Iman Aznan, Alex Koh, Will Quah, Charlz Chan and Daniel Boey. OK so some of them are not fashion designers but they are definitely involved in design one way or the other.

As they toiled over the concept and the garments, we had to do the same with finding the space for the exhibition as well as the final event where we would auction the garments. Also press opportunities and the list goes on.

As the dateline drew to a close, the garment were collected one by one and as we oohed and aahed, we soon discovered that we had to now make sure that each garment was styled correctly and 'sold' during the auction. Quite a daunting task if you think about it.

The fundraiser event went as planned and ended early as hoped for.

I want the pictures to speak for themselves and all in all, we raised RM20,000 from the sale of the 11 garments. Thanks to all the kind bidders, designers and everyone else who came to support the project. Also a shout out to Gillian who tirelessly agreed to model for Sonny right after Fashion Week and Henry for saying yes without even thinking about what he was getting himself into.

Anyway he looked great in that outfit, maybe a tad uncomfortable...

All in all we managed to raise RM20,000 for those in need and kudos to all those who lent a hand.